itran / ⵉⵜⵔⴰⵏ / plural noun meaning stars in indigenous Amazigh language of North Africa.
We are Ella and Omar – from the UK and Morocco – and together we run unique tours around Morocco!
Itran Travel is family run business born out of our love for Morocco and a desire to share this beautiful country with travelers looking to discover the real Morocco.
We focus on authentic, off the beaten track experiences around Morocco, and we work with small, locally-owned businesses to support local communities, helping our guests learn about the Amazigh (indigenous) way of life, with plenty of time for moments of adventure and relaxation!
Omar is indigenous Amazigh and grew up herding goats and camels in the Sahara desert with his family.
Ella moved to Morocco in 2019 to teach English in the High Atlas Mountains and never left! She is also an anthropologist of Morocco and works to support girls’ education in small villages in the Atlas Mountains.
Our drivers and guides know and love every corner of this country, its customs, traditions and peoples, and our insider knowledge allows us to o er you an unforgettable experience.
We only offer private tours – so if you book a tour with us, you will be the only guests on the trip. This doesn’t mean that you have to be a large group (although we cater for large groups too) and many of our guests are couples or small groups of friends. We find that having your own group and guide allows you to really enjoy your experience, travel at your own pace, and spend time doing the things that most interest you.
Finally, all the tour plans which you see on our website are only guides. We don’t take a one size fits all approach – one thing we love about o ering private trips is that every trip is unique. Once you get in touch with us, we will work with you to plan the perfect itinerary, activities and accommodation for a truly memorable experience!
If you are looking for tailor made Moroccan adventure, get in touch for a quick chat.

OUR MISSION
We love Morocco, and we want you to as well! Here are some things we love:
1 – Taking guests on unique adventures through the cities, mountains and deserts of Morocco
2 – Support local economies and communities
3 – Sharing authentic and ‘off the beaten track’ experiences
WHAT MAKES US DIFFERENT?
We founded Itran Travel driven by a desire to solve some of the issues travelers visitors face on tours in Morocco. What do we mean by this?
Before your trip, you will receive clear, easy to follow information and we’ll always be available to answer any of your questions before and during your trip.
Unlike other tour companies, you won’t be passed around from company to company; if you book with us, we’ll be accompanying you on your trip.
And finally, we don’t believe in commission-driven pit stops where tour guides put pressure on their guests to make purchases at certain shops or sites with the goal of earning commission.
If you are looking for tailor made Moroccan adventure, get in touch for a quick chat.
